Target audience: Desirable 25 - 54 age group; plus lucrative 35 - 64.

Audience: Mass appeal with educated, affluent adults Male and female audience with equal balance

Purchasing Power: Listeners are above average consumers for major products and service categories

Coverage: All of Northeast Georgia and portions of North Atlanta, including the following counties: Hall, Habersham, White, Gwinnett, Forsyth, Barrow, Dawson, Cherokee, Pickens, Gilmer, Union, Towns, Rabun Stephens, Franklin, Jackson, Clarke, Union.